Avinash Kaushik - world leader in web business optimisation
Document Actions
C2-Micro-environment
Up one levelChapter 2 - The Internet micro-environment reviews how the Internet changes the immediate environment of an organisation, including marketplace and channel structure. It describes the type of environment analysis need to support Internet strategy by examining how customers, competitors and intermediaries and the interplay between them can be evaluated.
Please select a link below to see my articles and posts for C2-Micro-environment. Alternatively, click on tags above to show articles related to C2-Micro-environment.
- Online marketplace analysis and mapping
- Summary of a process and free tools for online marketplace analysis. This is a fundamental technique for developing an Internet marketing or e-business strategy for an organisation. It is also useful at an early stage in planning an online marketing campaign. Here, I describe an approach for mapping a company's online environment or ecosystem which describes the type of sites a companies audience uses and how the flow of visitors between these sites is mediated by search engines. This analysis of the marketspace can then be used to inform strategies of partnering and promotion.
- Written by Dave Chaffey on 27-10-2007
- Online revenue models & business models
- Online revenue models (also known as online business models) describe different techniques for generation of income from an Internet business. The 8 revenue online models described in this post are taken from 3e of my E-business book, looking specifically at the revenue options for online publishing businesses.
- Written by Dave Chaffey on 31-08-2007
- Prices compare UK - UK Compare prices
- "Prices compare" and "compare prices" keyphrases are incredibly popular, particularly at this time a year. This reflects the increasing importance of price comparison search engines. This post reviews some of the types of price comparison intermediares and how searchers find them.
- Written by Dave Chaffey on 16-01-2007
- Forrester E-commerce research
- Relevant research from press releases
- Written by Dave Chaffey on 04-06-2005
- Internet statistics compendium
- Part of the list only is available, but still useful. Subscription recommended.
- Written by Dave Chaffey on 19-03-2005
- Online Publishers Association
- Good source of US data about media consumption and paid content models and importance.
- Written by Dave Chaffey on 14-03-2005
- European E-commerce transactions
- Pan European E-commerce results from Media Consumption Study 2004 show variation in spend and frequency across Europe. Good for those killer facts-Did you know that a quarter of UK online consumers had spent more than a £1,000 in the last year averaging around 16 items.
- Written by Dave Chaffey on 28-02-2005
- Internet withdrawal study
- This is a fun article about a study of households which agreed to do without the Internet for a week. It proved painful
- Written by Dave Chaffey on 30-09-2004
