Avinash Kaushik - world leader in web business optimisation
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C1-Introduction
Up one levelChapter 1 An introduction to Internet marketing introduces using the Internet as part of customer-centric, multi-channel marketing, it also reviews the relationship between Internet marketing, e-marketing, e-commerce and e-business, and the benefits the Internet can bring to adopters, outlines differences from other media and briefly introduces the technology.
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- E-marketing and Internet marketing definition
- Internet marketing, E-marketing and digital marketing are very similar concepts. In this article I define their scope and differences.
- Written by Dave Chaffey on 27-03-2008
- Internet marketing videos - YouTube
- Internet marketing videos on YouTube. These videos from 2006/7 are broken down into ones talking about the characteristics of digital media / Web 2.0, viral marketing and principles of digital media strategy. I have mainly compiled them for lecturers and trainers - I feature them on my training courses and lecturing - a great way to learn in bite size chunks and break up the delivery. Also includes E-marketing webcasts at base. Added Cadbury & Wonderbra spoof (at base).
- Written by Dave Chaffey on 16-01-2008
- Types of website business
- In Chapter 1 I identify four different types of sites or business functions of web sites which should be reviewed as part of site strategy. In 2007, I have added a new site type (5) to reflect the growing importance of social networks (which formerly I conceived as parts of other sites. Also gives audience statistics sources for different types of site.
- Written by Dave Chaffey on 30-10-2007
- Best Marketing Links Site - UK/US and worldwide site
- This marketing portal has one of the most comprehensive and highest quality range of marketing links for students and professionals.
- Written by Dave Chaffey on 02-10-2007
- Top 10 Internet marketing sites
- In my view these are the top 10 sites for Internet marketing professionals and students to learn best practice in E-marketing.
- Written by Dave Chaffey on 29-01-2007
- Internet adoption and usage statistics - UK, Global
- Internet adoption and usage statistics for the UK, Europe and global.
- Written by Dave Chaffey on 14-10-2006
- E-marketing definition
- A definition of Internet and E-marketing
- Written by Dave Chaffey on 23-06-2006
- UK Online Marketing Statistics
- Online statistics about Media consumption, Advertising and E-commerce for the UK.
- Written by Dave Chaffey on 11-05-2006
- Lecturers New E-marketing case studies
- New case studies to support lecturers and students using my Internet marketing, E-marketing or E-business and E-commerce books.
- Written by Dave Chaffey on 06-05-2006
- Definition of marketing
- This definition of marketing from my Internet marketing book is used to explain Internet marketing and E-marketing in the broader context.
- Written by Dave Chaffey on 03-04-2006
- New e-newsletter launched
- E-marketing Essentials.
- Written by Dave Chaffey on 03-02-2006
- Bill Gates video on future of Digital Marketing
- Bill Gates doesn't usually speak so much specifically on digital marketing, so it was a big coup for the UK's Interactive Advertising Bureau to get him to speak on 27th October '05 - and indication of how seriously Microsoft takes the Google threat and the opportunity they see for the PC/Home Media Center to be the main way we watch film and TV. Watch the video here.
- Written by Dave Chaffey on 31-10-2005
- Just how big is the web?
- It's a while since anyone asked this question. At the end of June '05 it looked like this.
- Written by Dave Chaffey on 12-10-2005
- Digital marketing laws
- This article outlines four ‘laws’ which digital marketing strategists should be aware of as they consider how organisations should respond to changes arising from increased use of digital media. It will be incorporated, in reduced form, into new editions of E-business and E-commerce Management and Internet Marketing.
- Written by Dave Chaffey on 04-04-2005
- NetImperative Industry sector reports
- Scroll-down for sector reports (2004) after following link. Useful for students or lecturers researching specific online markets such as financial services, gambling, publishing or wireless. Include industry data and case studies.
- Written by Dave Chaffey on 03-04-2005
