http://www.davechaffey.com This blog contains all new and revised articles and links that I post related to my Internet marketing book showing most recent articles first. I post all new features categorised according to different chapters and sub-topics. Subscribing to this feed is recommended if you just want content related to the book. There are more specialist feeds for E-marketing professionals for my SEO and PPC Best Practice Guides and Email Marketing Book. daily 1 2007-03-20T19:15:21Z http://www.davechaffey.com/Internet-Marketing/C8-Communications/E-tools/Online-PR/Business-blogging/Blogging-research This research on blogging and other social media from Universal McCann, Comscore, Microsoft and other providers has statistics on amount of blogging worldwide and in Europe - also covers social media. These figures can help justify business case investment in Web 2.0 approaches. Updated April 2008. No publisher DaveChaffey Blogging 2008-05-02T09:15:25Z News Item http://www.davechaffey.com/Internet-Marketing/C8-Communications/E-tools/Interactive-Advertising/UK-Internet-Advertising-Statistics-2007 The latest annual statistics on the UK Internet Advertising expenditure for full year 2007 were was published in April 2008. You can use this research on online advertising to benchmark your investment in online media with other organisations in the UK. Also find out the online advertising tactics which are most commonly used, but beware the methodology. No publisher DaveChaffey Internet & Online Advertising Advertising Internet marketing statistics 2008-05-02T08:53:56Z News Item http://www.davechaffey.com/Internet-Marketing/C8-Communications/E-tools/Interactive-Advertising/UK-Internet-Advertising-Statistics-2007/talkback/1208985911 Advertising figures updated for 2008 DaveChaffey 2008-04-23T21:25:12Z Discussion Item http://www.davechaffey.com/Internet-Marketing/C8-Communications/E-tools/Interactive-Advertising/UK-Internet-Advertising-Statistics-2007/talkback/1208692295 Re your figures Anonymous User 2008-04-20T11:51:37Z Discussion Item http://www.davechaffey.com/Internet-Marketing/C9-Maintain-Monitor/Web-analytics/new-google-analytics-graphing-options-by-week-and-by-month Not earth-shattering, but this gives a much better way to visualise and improve time-series trends. No publisher DaveChaffey 2008-04-16T16:48:42Z News Item http://www.davechaffey.com/Internet-Marketing/C8-Communications/E-tools/Online-PR/Brand-reputation-management-services These online brand reputation management services alert marketers and PR when positive or negative comments are made about a brand or topic on third-party web sites like blogs and social networks or other site types. Includes free and paid for. See list of brand monitoring tools at foot of page for 2008 update. No publisher DaveChaffey 2008-04-03T19:28:25Z News Item http://www.davechaffey.com/Internet-Marketing/C9-Maintain-Monitor/Web-analytics/site-benchmarking-with-google-analytics/talkback/1207250311 Affiliate benchmarking Anonymous User 2008-04-03T19:18:33Z Discussion Item http://www.davechaffey.com/Internet-Marketing/C9-Maintain-Monitor/Web-analytics/site-benchmarking-with-google-analytics/talkback/1207079443 Google Benchmark Anonymous User 2008-04-01T19:50:44Z Discussion Item http://www.davechaffey.com/Internet-Marketing/C9-Maintain-Monitor/Web-analytics/site-benchmarking-with-google-analytics Google launched it's benchmarking feature in March 2008. It enables you to compare a subset of your data with other sites showing trends in volume and site engagement. No publisher DaveChaffey 2008-03-31T14:50:38Z News Item http://www.davechaffey.com/Internet-Marketing/C8-Communications/E-tools/Online-PR/online-net-promoter-score Net Promoter Score (NPS) is a measure of advocacy widely referenced in the US, but doesn't seem to be mentioned so often in Europe. Here, I reference the main sources of information and give some practical tips as to how you can boost your NPS online. No publisher DaveChaffey Customer Engagement Customer relationship management Customer loyalty E-CRM 2008-03-31T11:32:15Z News Item http://www.davechaffey.com/Internet-Marketing/C4-Strategy/Online-marketing-segmentation-options This summary of online market segmentation and targeting options is an extract from my Internet marketing book provided as a taster of the new edition. Includes online segmentation approaches using web analytics at the end of the article. No publisher DaveChaffey 2008-03-29T09:15:04Z News Item http://www.davechaffey.com/Internet-Marketing/C7-Service-Quality/Website-design-usability/Improving-design-multivariate-testing Explains how to devise a multivariate testing methodolology to improve site design. Gives examples and a case study and highlights multi-variate testing tools. No publisher DaveChaffey 2008-03-28T07:52:07Z News Item http://www.davechaffey.com/Internet-Marketing/C1-Introduction/E-marketing-Internet-markeitng-%20definition Internet marketing, E-marketing and digital marketing are very similar concepts. In this article I define their scope and differences. No publisher DaveChaffey 2008-03-27T17:19:16Z News Item http://www.davechaffey.com/Internet-Marketing/C7-Service-Quality/Online-Customer-service/customer-service-email-response-times I have reported on the woeful customer service email response statistics in previous reports. This 2008 report on response times suggests the situation may be getting worse. How do your response times compare? No publisher DaveChaffey Online customer service 2008-03-25T11:46:56Z News Item http://www.davechaffey.com/Internet-Marketing/C7-Service-Quality/Persuasion-conversion-marketing/Reviews-conversion-rate This is a summary of data from Bazaar Voice showing how great the influence of customer reviews / ratings on conversion rate by Brett Hurt. No publisher DaveChaffey Conversion rates Customer reviews & ratings 2008-03-25T11:01:21Z News Item