Avinash Kaushik - world leader in web business optimisation
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Internet Marketing Book Blog
Up one levelThis blog contains all new and revised articles and links that I post related to my Internet marketing book showing most recent articles first. I post all new features categorised according to different chapters and sub-topics. Subscribing to this feed is recommended if you just want content related to the book. There are more specialist feeds for E-marketing professionals for my SEO and PPC Best Practice Guides and Email Marketing Book.
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Blogging research - social media research and statistics
This research on blogging and other social media from Universal McCann, Comscore, Microsoft and other providers has statistics on amount of blogging worldwide and in Europe - also covers social media. These figures can help justify business case investment in Web 2.0 approaches. Updated April 2008.
UK Internet Advertising Expenditure Statistics 2008 report
The latest annual statistics on the UK Internet Advertising expenditure for full year 2007 were was published in April 2008. You can use this research on online advertising to benchmark your investment in online media with other organisations in the UK. Also find out the online advertising tactics which are most commonly used, but beware the methodology.
New Google Analytics Graphing Options: By Week and By Month
Not earth-shattering, but this gives a much better way to visualise and improve time-series trends.
Online brand reputation management services
These online brand reputation management services alert marketers and PR when positive or negative comments are made about a brand or topic on third-party web sites like blogs and social networks or other site types. Includes free and paid for. See list of brand monitoring tools at foot of page for 2008 update.
Site benchmarking with Google Analytics
Google launched it's benchmarking feature in March 2008. It enables you to compare a subset of your data with other sites showing trends in volume and site engagement.
Online Net Promoter Score Advocacy
Net Promoter Score (NPS) is a measure of advocacy widely referenced in the US, but doesn't seem to be mentioned so often in Europe. Here, I reference the main sources of information and give some practical tips as to how you can boost your NPS online.
Internet / Online market segmentation & targeting options
This summary of online market segmentation and targeting options is an extract from my Internet marketing book provided as a taster of the new edition. Includes online segmentation approaches using web analytics at the end of the article.
Improving website design using multivariate testing methodology
Explains how to devise a multivariate testing methodolology to improve site design. Gives examples and a case study and highlights multi-variate testing tools.
E-marketing and Internet marketing definition
Internet marketing, E-marketing and digital marketing are very similar concepts. In this article I define their scope and differences.
Customer service email response times
I have reported on the woeful customer service email response statistics in previous reports. This 2008 report on response times suggests the situation may be getting worse. How do your response times compare?
Influence of customer reviews & ratings on conversion rate
This is a summary of data from Bazaar Voice showing how great the influence of customer reviews / ratings on conversion rate by Brett Hurt.
What is Web 3.0? Define Web 3.0 marketing applications
Since the Web 2.0 concept has been widely applied, it is natural that commentators would try to evolve the concept to Web 3.0, although the term hasn’t been widely applied to marketing applications to-date.
Leading and lagging performance indicators for Ecommerce
Do you use leading performance indicators when trying to improve performance of your online marketing? You should! Here are some examples of leading and lagging indicators.
McKinsey 7S applied to Digital Channels
The McKinsey 7S framework can usefully be applied to audit Internet marketing capabilities and set strategic priorities.
Options for measuring online customer engagement
The blogs have been buzzing with approaches to measure customer engagement which analyst Forrester has heralded as "Marketing's New Key Metric", given the rapidly increasing online media fragment caused, in part by social media. This post gives a summary of two great approaches to measuring customer engagement, plus it gives my take.
