Avinash Kaushik - world leader in web business optimisation
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Ebusiness and Ecommerce Management Book Blog
Up one levelThis blog contains all new and revised articles and links that I post related to my book "E-business and E-commerce Management" showing most recent articles first. I post all new features categorised according to different chapters and sub-topics. Subscribing to this feed is recommended if you just want content related to this book. There are more specialist feeds for E-marketing professionals for my SEO and PPC Best Practice Guides and Email Marketing Book.
Please select a link below to see my articles and posts for Ebusiness and Ecommerce Management Book Blog. Alternatively, click on tags above to show articles related to Ebusiness and Ecommerce Management Book Blog.
Define E-business and E-commerce (what is difference between Ebusiness and Ecommerce?)
My definition of E-business and E-commerce from Chapter 1 of my Ebusiness and Ecommerce management book explaining the similarity and difference between these terms.
Internet user segmentation - eTypes
eTypes is a consumer segmentation developed by CACI in the UK to classify Internet users according to their level and type of Internet usage. It dates from 2000, but still helps in thinking about the range of Internet users.
Example of URL components
What’s in a URL? A great example of URL is provided by Google engineer Matt Cutts. He gives this example of URL elements and parameters.
Ch10 - Change Management
Approaches to managing change related to e-business initiatives and digital channel developments.
McKinsey 7S strategy model
The McKinsey 7S framework summarised by Waterman et al. (1980) was developed by McKinsey consultants in the 1980s and it is often referenced when referring to managing change and strategy development in a business.
Strategic agility - relevance to Internet marketing strategy
An excellent video introduction to the principles of strategic agility from Professor Donald N. Sull who is an Associate Professor of Management Practice on the Strategy and International Management faculty at the London Business School. I have added a commentary and related this to Internet marketing strategy.
UK Internet Adoption & Usage Statistics
UK Internet use Statistics/ Online Adoption Statistics update
Case study - Kaspersky anti-virus company
Case study highlight developments in the AV market well.
Business-to-business (B2B) E-business statistics – Europe
The Europa site has the best range of B2B Internet usage statistics showing variations in adoption and Internet usage and ICT use across the European Union.
Global / worldwide Internet statistics sources 2008
This post highlights the main sources which compile Global or Worldwide Internet statistics from a range of reports. These cover Internet adoption and usage statistics plus specific activities such as search engine usage and the most popular sites in different countries.
Internet dependance
The dependance on the Internet was indicated in January 2008 when millions of people in the Middle East and Egypt were unable to gain access when an undersea cable was cut.
Web 2.0 - Marketing Implications
The "Web 2.0" concept has been bouncing around the blogosphere for the past few months as THE NEXT BIG THING. But what is it and is it really TNBT?
Online security threats 2007
A report from MessageLabs, one of the main security vendors which summarises the current threats which need to be managed well. There are significant increases in phishing and malware, but viruses are relatively stable.
Failed E-business strategies
Reviewers of my texts often ask for more examples and case studies of failed e-business strategies or online marketing plans. This site is a good source cataloguing Internet marketing failures.
Green E-commerce
Update on using E-commerce to help the environment and reduce costs will be included in next edition.
