Avinash Kaushik - world leader in web business optimisation
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C5 - E-tools - Digital marketing innovation and trends
Convergence=Mobile marketing, digital signage, Interactive TV and IPTV. This is where the online world begins to get really interesting. Once we move beyond the PC and into the wireless world of pervasive technology, a whole new vision appears. Always on, everywhere, easy to use, contextual, integrated marketing is exploiting these new technological tools to satisfy customers in new ways. This is an outline of content for this chapter from my book eMarketing eXcellence authored with PR Smith. You can follow relevant links to digital technology innovation at the bottom of the page.
Digital Marketing innovation
- 5.1 Introduction. To introduce the e-tools and their significance
- 5.2 Technology Development and Customer Impact. To show how swiftly technology is advancing.
- 5.3 Interactive digital TV.To understand what iDTV and IPTV is and how it applies within a marketing context
- 5.4 Digital radio. Understand the relevance and benefits of digital radio
- 5.5 Mobile devices. To understand the space of mobile devices in a marketing context
- 5.6 Interactive kiosks. Evaluate the relevance and benefits of interactive kiosks.
- 5.7 Miscellaneous tools. Review the significance of other e-tools
- 5.8 Repurposing content. Determine the complexities of marketing across integrated digital channels
- 5.9 Convergence. Assess the significance of the convergence phenomenon.
- 5.10 Integrated campaigns.Define the elements of an integrated campaign
Topics and learning outcomes for
Most recent articles related to digital marketing innovation
This page lists my latest articles on recent developments in digital marketing innovation and trends
Links for Chapter - Internet and Digital Technology innovation
- Alice in California who responds to emotions
- Clickz.com. Keep up-to-date with the adoption of digital media worldwide from this searchable aggregator of analyst reports.
- Digital radio in the UK.
- Digital Signage blog. Focuses on developments in digital signage.
- The World DAB Forum. Explains the marketing benefits of DAB with examples of how it is being used around the world.
- E-marketing Excellence book homepage. An index of all E-marketing links for each chapter in the book.
- Forrester Marketing Blog. Forrester analysts write about developments in technology.
- George a British chatbot
- Howstuffworks. Good explanations with diagrams of many new technologies.
- IDS Survey. Survey about interactive TV
- IntoMobile. Mobile phone news and reviews
- IPTV Industry. A portal focusing on developments in IPTV
- Kiosks.org. Trade association for the mobile kiosks and digital signage industry.
- M Trends
- Mobile Data Association
- MMetrics. Research company profiling usage of mobile technology. Research summaries available in press releases section.
- Ray KurzweilAI
- Text.it. Portal from Mobile Data Association with examples of how SMS is used in the UK for consumer and business campaigns.
- Text media Centres. Latest figures on UK text message adoption.
- Total Telecoms. Industry news and the latest adoption levels for wireless and telecoms.
- Trendhunter. Showcases the latest advances in digital technologies.TRC www.trcmedia.org
- OReilly Radar). Commentary on the development of web technologies from publishers O’Reilly whose founder Tim O’Reilly coined the term Web 2.0.
- TED. Video showcase of developments in technology and their impact on culture. TED stands for Technology, Entertainment, Design. TED started out (in 1984) as a conference bringing together people from those three worlds.
- Whatis.com. Succinct explanations of terms for new technologies.
- Widget blog. Blog focusing on developments in widgets and gadgets.
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I've set it up to be quick, but you can't add true hyperlinks - just text.
Thanks, Dave Chaffey.
