Avinash Kaushik - world leader in web business optimisation
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C3 Internet marketing models
The business world is changing faster than ever before. Old approaches and models are being turned on their head. The white heat of change causes many business people to wake up sweating in the middle of the night and check the locks on their old business models. To no avail. The wired and unwired world has moved on overnight turning old models over and paving the way for a host of new business models. This is an outline of content for this chapter from my book eMarketing eXcellence authored with PR Smith. You can follow relevant links at the bottom of the page.
Introduction to Internet marketing models
Whether business models, revenue models, communications models or buying models, old models are being replaced by new and revised models.
This chapter explores some of the changes to existing models and shows how they can be incorporated into e-marketing planning to make sure you are maximising your online sales and return on investment.
Some of the budgeting models we review are also vital for controlling spend in different online media channels we will cover in Chapter 7 Traffic Building
It is the fluid, flexible and agile businesses that embrace the new models enabled by technology and exploit the opportunities presented by the new economy.
Topics and learning outcomes for Digital marketing models
- 3.1 Introduction. Outline the changes to existing models, and new models
- 3.2 New models required.Describe the drivers of new models and action required in response
- 3.3 E-marketplace models. Understand role of different intermediaries in influencing online sales.
- 3.4 Online revenue models. Review alternatives for generating revenue, part particularly from advertising
- 3.5 Digital communications models. Describe differences in communications models and how they can be exploited
- 3.6 Models for assessing. Assess approaches for reconciling media communications effectiveness spend to different digital channels
- 3.7 Web 2.0 and social network models.Explain the drivers for the increase in Web 2.0 and social networking approaches
- 3.8 Customer buying models. Summarize changes to buying models and assess their implications
- 3.9 Customer information processing. Assess differences in customer information processing that occur online
- 3.10 Loyalty models. Assess the relevance of new loyalty models
Most recent articles related to online marketing models
This page lists my latest articles on recent developments in Internet marketing models.
Links for Chapter - E-models
- Andrew Keens blog casts a largely cynical view on the social media and Web 2.0 revolution.
- Comparison Engines. A blog focusing on developments in shopping comparison intermediaries.
- Bplans calculators includes basic calculators for pay per click and email marketing.
- Connected Marketing. Blog and community supporting the book edited by Justin Kirby about approaches to viral marketing and achieving advocacy online.
- Hitwise blog. Sample reports from Hitwise on consumer search behaviour and importance of different online intermediaries.
- Marketing Insights online revenue model spreadsheets. Excel spreadsheets for modelling visitors volumes and campaign response.
- Net Promoter Score Blog. Blog on achieving advocacy by Fred Reicheld and other specialists in achieving advocacy such as Dr Paul Marsden.
- Online reputation management monitoring tools.
- Rough Type. Nicholas Carr’s blog on how technology is disrupting business models. Carr is formerly editor of the Harvard Business review.
- Wikinomics.com. The blog for the ‘Wikinomics’ book by Don Tapscott and Anthony Williams.
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I've set it up to be quick, but you can't add true hyperlinks - just text.
Thanks, Dave Chaffey.
