Avinash Kaushik - world leader in web business optimisation
Document Actions
Emarketing Excellence Interviews
Up one levelIn my E-marketing Excellence interview series I ask digital marketing specialists for their opinions on the latest E-marketing trends and best practice tips. These provides updates on the latest approaches covering similar topics to those in my book E-marketing Excellence, co-authored with PR Smith. The specialists are mainly my contacts amongst UK consultants and digital marketing agencies.
Please select a link below to see my articles and posts for Emarketing Excellence Interviews. Alternatively, click on tags above to show articles related to Emarketing Excellence Interviews.
Avinash Kaushik - world leader in web business optimisation
Avinash Kaushik is well known to web analytics aficionados as Google's analytics evangelist, for his book "Web Analytics An Hour a Day" and his Occam's Razor Blog, but I think his insights can help anyone involved aiming to improve their results from their web business - hence this post 'web business optimisation'. So I was delighted that he agreed to this interview for "E-marketing Essentials". In a wide-ranging interview we cover everything from trends in analytics to practical tips to measure and improve online customer engagement and retention.
Web analytics best practices
We have all seen the dramatic improvement in the capabilities of web analytics tools over the last few years, but how should organisations configure their web analytics tools and processes to drive the best insights? In this E-marketing Essentials interview I talk to Gary Angel, a web analytics consultant with extensive experience of web analytics implementation best practice for many organisations.
Email-specific marketing segmentation techniques
Email marketing gives new options for list segmentation in addition to classic segmentation methods such as demographic and psychographic segmentations. This Q&A, with Lucy Conlan of cScape reviews these options and also includes discussion of how to treat the "emotionally unsubscribed" list members who are a natural part of every email list.
SEO Backlink creation through Online PR
For effective Search Engine Optimization (SEO), the importance of building quality backlinks from third party sites to your site is well known. Applying online public relations techniques to support backlink creation is now a core part of the service for all competent SEO agencies and PR agencies. But how do you assess the approach of the SEO company or improve your own internal process? This interview outlines best practice in using online PR to support SEO from the SEO agency perspective.
Affiliate marketing trends and tips
This month I’m pleased to interview Richard Kershaw who is an active affiliate who uses paid and organic search to drive sales through his clients’ affiliates programmes.
Your online segmentation options for site visitors
The concept of segmentation, is of course, well-known to marketers but it is a term increasingly applied within web analytics. While analytics specialists may be up-to-speed on online segmentation options, most marketers won't have time to get-to-grips with the options. So, I'm pleased to be present this interview with analytics specialist Hugh Gage to enlighten us about the online segmentation options.
Online marketplace analysis methodology
This E-marketing Essentials Interview with Fred Bassett of digital strategy consulting strategy firm Blue Latitude outlines a structured approach to online marketplace analysis in order to inform digital marketing strategy.
Website security requirements
Website security is probably not top-of-mind for most Internet marketing managers, but in this interview, Colin Hall of web security specialists Watson Hall shows the problems that can arise and outlines how you can reduce the risks you face.
Neil Mason interview - measuring the effectiveness of Web 2.0 & Social media sites
In this E-marketing Essentials interview I ask web analytics expert Neil Mason for his thoughts on how we should assess social media sites and site channels. Many are talking today about Web 2.0 initiatives, but how do you monitor and improve their effectiveness.
Findability in web design and marketing
In this E-marketing Essentials interview, I ask web design and usability specialist Paul Rouke for the low-down on findability, which is increasingly applied as a discipline within usability projects, partly prompted by Peter Morville’s book “Ambient Findability”. We define Findability, look at Findability methodologies, some of the biggest mistakes to avoid and as include some practical tips.
Marketing Trends
Here, I'm interviewed by John Ling of the Chartered Institute of Marketing who is researching another CIM Marketing Agenda piece. This time on Marketing trends. Naturally, I look at trends in technology and digital marketing in particular, but it's not the biggest change for me.
SEO innovation & trends interview - Andrew Girdwood of Bigmouthmedia
In this interview we look at the major SEO trends and innovation including personalised search, social media, vertical search and paid linking.
Customer engagement Interview with Richard Sedley of cScape
Eyetracking research shows us that visitors evaluate a web page in a fraction of a second and will often click within a few seconds. So, in many senses, success in digital marketing is down to how well you craft your digital communications to engage the visitor on your site and third-party sites. So how do you approach engaging your online customers, is there any research to back up your approach and who is doing this well? In the first of my E-marketing Excellence interviews, I interviewed Richard Sedley , Director of the Customer Engagement Unit at design agency, cScape.
