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Search engine marketing (SEM)

In-depth articles on Search engine marketing for marketing professionals written by Dave Chaffey for the Chartered Institute of Marketing's E-Newsletter What's New in Marketing.

Tags (view related articles): Search Engine Optimisation (SEO), Pay Per Click (PPC) Marketing

Please select a link below to see my articles and posts for Search engine marketing (SEM). Alternatively, click on tags above to show articles related to Search engine marketing (SEM).

Online PR (E-PR) - an Introduction: In this article I explore the opportunities for online PR or E-PR and ask how digital media have changed PR – what is new and what principles hold true? I start by looking at how online PR differs from traditional PR and then go on to look at some of the tools involved and applications available.; Written by Dave Chaffey on 27-03-2008
How much money are you wasting on search engines?: Paid search is a great way to drive qualified visitors to your site. But if you don't follow best-practice, then inefficiencies will mean it can be a very expensive technique. Check how up-to-date you are in your approach to marketing through search engines against Dave’s Ten Don’ts of Paid Search Marketing.; Written by Dave Chaffey on 26-07-2007
Top 10 Success factors for Search Engine Optimisation (SEO) Best Practice. Part 2.: Written by Dave Chaffey on 26-07-2007
Top 10 Success factors for Search Engine Optimisation (SEO) Best Practice: Written by Dave Chaffey on 26-07-2007
E-marketing Insights 42 - Click Fraud: Written by Dave Chaffey on 26-07-2007
Pay Per Click Paid search engine marketing introduction guide: A 5 page introduction to Pay Per Click or Paid search engine marketing.; Written by Dave Chaffey on 26-07-2007
Search engine optimisation introduction: Search engine optimisation - A 5 page introduction; Written by Dave Chaffey on 26-07-2007
Introduction guide to search engine marketing: A 5 page introduction guide into using search engine marketing can be used for customer acquisition.; Written by Dave Chaffey on 26-07-2007

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