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Internet marketing strategy articles
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Internet Marketing Strategy & Planning,
Marketing Mix
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- How Green is E-commerce?
- Green E-commerce and IT. Article Subtitle: How Green is my Virtual Valley? How does E-commerce / Online Shopping / E-shopping contribute to sustainability?
- Written by Dave Chaffey on 08-02-2008
- Web 2.0 is Hot. So What? The implications of Web 2.0 for marketers
- A summary of the implications of Web 2.0 for marketers.
- Written by Dave Chaffey on 26-07-2007
- Internet marketing strategy - Top 10 issues
- What are the most important issues when developing an online marketing strategy? Are yours the same as everyone elses? Well, we continue our series of Internet marketing ‘Top 10s’ with a review of key issues to consider when developing an online marketing strategy.
- Written by Dave Chaffey on 26-07-2007
- E-marketing Insights 41 - Cookie Concern for marketers
- Cookie Concern
- Written by Dave Chaffey on 26-07-2007
- E-marketing Insights 40 - The Long Tail
- Written by Dave Chaffey on 26-07-2007
- Top 10 E-marketing strategies of today and tomorrow
- Internet marketing strategy issues and questions - originally written in 2004.
- Written by Dave Chaffey on 26-07-2007
- Internet marketing strategy - Top 10 issues
- How can E-marketing best support marketing activities? In this article we answer this question by looking at the top 10 strategic issues of E-marketing as I experience them from working with marketers from large and small organisations who are actively integrating online channels into their marketing activities. For each issue there is a short introduction followed by typical questions marketers are trying to resolve.
- Written by Dave Chaffey on 26-07-2007
- Applying Google advanced search
- An article summarising the syntax for Google advanced search and how it can be used to refine search queries. Also covers Google innovations.
- Written by Dave Chaffey on 26-07-2007
- Searching using Google - beyond the basics
- Google is not new. So why an article on Google? While Google has now been with us for over five years, Google employs an army of ‘techies’ to improve its services. Some of the advances are incorporated into the main search engine algorithm to improving the relevance of search results. Successful search for the user is all about relevance – relevant information related to the key phrase typed in. That’s why in most countries Google is now the top search engine (as Search Engine Watch shows) and that’s why this article focused on Google.
- Written by Dave Chaffey on 26-07-2007
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