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Internet and online advertising
Up one levelInternet and online advertising articles and links from Internet marketing specialist, Dave Chaffey.
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Internet & Online Advertising
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- E-marketing Insights 43 - Mobile Marketing applications
- Written by Dave Chaffey on 26-07-2007
- E-marketing Insights 39 - Online and Offline communications integration
- Written by Dave Chaffey on 26-07-2007
- Interactive TV advertising WNIM45
- A review of how interactive TV (iTV) advertising is used in the UK.
- Written by Dave Chaffey on 26-07-2007
- Behavioural (behavioral) online advertising
- In the article, we will look at the benefits available from behavioural targeting of online ads through a series of examples of how different advertisers have trialled this relatively new approach.
- Written by Dave Chaffey on 26-07-2007
- Online Sponsorship
- In this article, I start by contrasting online sponsorship with traditional sponsorship arrangements. We then review research which demonstrates the effectiveness of online sponsorship and go on to look at examples of companies that have used online sponsorship successfully.
- Written by Dave Chaffey on 26-07-2007
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