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E-mail marketing articles
Up one levelIn-depth articles on E-mail Marketing by Dave Chaffey written for the Chartered Institute of Marketing's What's New in Marketing E-newsletter.
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email marketing
Please select a link below to see my articles and posts for E-mail marketing articles. Alternatively, click on tags above to show articles related to E-mail marketing articles.
- Can E-mail survive SPAM?
- The tide of SPAM – unsolicited commercial e-mail messages – doesn’t show any sign of turning. According to MessageLabs, who track the volume of e-mail SPAM and viruses, in 2003, SPAM increased from 40 to 60% of global e-mail traffic. That’s a lot of SPAM when you consider that 30 billion e-mails are sent each day. Of course, you don’t need the statistics to show you this – unless you are well protected, you can see from your own in-box.
- Written by Dave Chaffey on 26-07-2007
- E-permission marketing
- It is now five years since Seth Godin launched his permission marketing mantra. Yet it remains highly relevant. In this article I suggest how best practice can be applied today.
- Written by Dave Chaffey on 26-07-2007
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