All definitions for E-marketing glossary

This is the full listing for my E-marketing glossary which provides succinct definitions of the many terms related to managing and implementing Internet marketing today.

For each Internet marketing term I define, there is a link below to all other pages on this site that provide more detailed information, including the latest developments. So this Internet marketing glossary is not static, but continually updated.

The E-marketing terms are taken from my best-selling text book Internet Marketing: Strategy, Implementation and Practice and in-depth Best Practice guides on Search Engine Optimisation (SEO), Pay Per Click Search Marketing, Website design and Managing an E-commerce team I have written in association with E-consultancy.

Definitions for '0 ' from my E-marketing glossary

301 Redirect (permanent redirect) (SEO) , 302 Redirect (temporary redirect) (SEO) ,

Definitions for 'A ' from my E-marketing glossary

AB Testing , Above the fold , Access platform , Access provider , Accessibility , Accepted or preferred terms , Accessibility help page or statement , Accessibility legislation , Accessibility options or features (web design) , Action verbs , Active Google ads (PPC) , Active Server Page (ASP) , ActiveX , Ad creative , Ad impression , Ad inventory , Ad rotation , Ad serving , Ad space , Ad view , Advertisement , Advertising networks , Agency commission arrangements (PPC) , Affiliate marketing , Affiliate network , Aggregated buying , Alt text or tags (SEO) , Alternative text for images , Allowable cost per acquisition , Analysis phase , Anchor text (SEO) , Animated banner advertisements (animated GIFs) , Archie , Assistive technologies , Asymmetric encryption , Attrition rate , Audit (external) , Audit internal , Authority pages (SEO) , Autoresponders , Avatar ,

Definitions for 'B ' from my E-marketing glossary

Backbones , Backlinks (SEO) , Balanced scorecard , Bandwidth , Banner advertisement , Behavioural loyalty , Behavioural traits of web users , Below the fold , Bid , Bid management software (PPC) , Bid management systems (PPC) , Bluejacking , Bluetooth , Blog , Black-hat SEO , Blueprints (web design) , Bounce rates (Web design) , Brand , Brand equity , Brand identity , Brand-term leakage (PPC) , Branding , Breadcrumbs (web design) , Bricks and mortar , Bridging pages (PPC) , Broadband technology , Broad keyword matching , Brochureware , Business model , Business to business B2B , Business to business exchanges or marketplaces , Business to consumer B2C , Buy side e-commerce ,

Definitions for 'C ' from my E-marketing glossary

Call centre , Callback service , Cached date , Cached pages , Call-to-action , Campaign-based e-communications , Campaign URLs or CURLs , Card sorting , Cascading Style Sheets (Web design) , Canonical domain (SEO) , Card sorting (web design) , Cash back rewards sites , Catalogue , Certificate , Certification authority (CA) , Channel behaviour , Channel conflicts , Channel marketing strategy , Channel outcomes , Channel profitability , Channel promotion , Channel satisfaction , ‘Clicks and mortar’ , Clicks-only or Internet pureplay , Click stream , Clickthrough , Clickthrough rate , Click-tracking , Client–server , Cloaking (SEO) , Cold list , Co-branding , Collaborative filtering , Commoditisation , Common Gateway Interface (CGI) , Competitive intelligence (CI) , Competitor analysis , Computer telephony integration , Consumer-to-business (C2B) , Consumer-to-consumer (C2C) , Content , Contact or touch strategy , Content management , Content management systems (CMS) , Content model (web design) , Content network listings (PPC) , Content network (PPC) , Contextual adverts (PPC) , Controlled vocabulary (web design) , Continuous e-communications , Convergence , Conversion marketing , Proportion of visitors to a page or site that convert to the outcome required, such as lead or sale, usually expressed as a percentage. , Cookies , Content groups (web design) , Core product , Core tenants , Cost models for Internet advertising , Cost Per Acquisition (CPA) , Cost Per Click (CPC) , CPM (Cost per thousand or CPT) , Countermediation , Cross-selling , Customer acquisition , Customer-centric marketing , Customer communications channels , Customer engagement (web design) , Customer extension , Customer experience management , Customer journey , Customer lifecycle , Customer insight , Customer loyalty , Customer scenarios (user journeys) , Customer orientation , Customer profiling , Customer relationship management (CRM) , Customer retention , Customer satisfaction , Customer touchpoints , Customer selection , Cybermediaries , Cyberspace and cybermarketing ,

Definitions for 'D ' from my E-marketing glossary

Data controller , Data fusion , Data subject , Data warehousing and data mining , Database marketing , Decryption , Deep linking , Demand analysis , Demand analysis for e-commerce , Demographic characteristics , Demographic targeting (PPC) , Design for analysis (DFA) , Design patterns , Design phase (of site construction) , Destination site , Destination store , Development phase (of site construction) , Differential advantage , Differential pricing , Digital Audio Broadcasting (DAB) radio , Digital brand , Digital cash , Digital certificates (keys) , Digital marketing , Digital radio , Digital signatures , Digital television , Direct marketing , Direct response , Discount voucher code sites , Directed information seeker , Directories , Disintermediation , Disruptive technologies , Distribution channels , Domain , Domain name , Domain name registration , Domain name system , Domain popularity (SEO) , Domain hijacking (SEO) , Doorway pages (SEO) , Download , Drip irrigation , Duplicate content filte (SEO) , Duplicate content penalty (SEO) , Dynamic ad creative (PPC) , Dynamic pricing , Dynamic web page ,

Definitions for 'E ' from my E-marketing glossary

Early adopters , Early (first) mover advantage , Efficiency , Effective frequency , Effectiveness , E-government , Electronic business (e-business) , Electronic Customer Relationship Management E-CRM , Electronic commerce (e-commerce) , Electronic commerce transactions , Electronic data interchange (EDI) , Electronic mail (e-mail) , Electronic mail advertising , Electronic marketing (E-marketing) , Electronic marketspace , Electronic Shopping or ES test , Electronic tokens , Emergent strategy , Emotional loyalty , Encryption , Enterprise application integration , Entry page , Environmental scanning and analysis , Ethical standards , Exact match (PPC) , Exit page , Expanded match (PPC) , Expert reviews , Exposure-based payment , Extended product , Extranet , Eyetracking (web design) ,

Definitions for 'F ' from my E-marketing glossary

Faceted classifications (web design) , Faceted navigation (web design) , File Transfer Protocol (FTP) , Findability (web design) , Firewall , First party cookies , Fixed layout (web design) , Flow , Focus groups , Form , Forward auctions , Forward path analysis (web analytics) , Frame ,

Definitions for 'G ' from my E-marketing glossary

Gap analysis (SEO) , Generic search phrase , Global (or generic) top-level domain names (gLTD) , Globalisation , General Packet Radio Services (GPRS) , Gopher , Google API (PPC)s , Google Bombing (SEO) , Google “sandbox effect” (SEO) , Google sitemaps (SEO) , Google Universal search (SEO) , Google Quality Score (PPC) , Graphic design , Graphics Interchange Format (GIF) ,

Definitions for 'H ' from my E-marketing glossary

Hill top , Hub pages (actually referred to as ‘Expert page’ in the paper) , A concept related to Hilltop. A page which contains many outbound links about a particular topic’ , Hit , Home page , House list , HTML (Hypertext Markup Language) , HTTP (Hypertext Transfer Protocol) , Hub pages (actually referred to as ‘Expert page’ in the paper) , Hype cycle , Hyperlink , Hyperlink anchor text ,

Definitions for 'I ' from my E-marketing glossary

Identity theft , Inbound e-mail , Inactive Google ads (PPC) , Inbound Internet-based communications , Inbound customer contact strategies , Incidental offline advertising , Index (SEO) , Index inclusion (SEO) , Index coverage (SEO) , Infomediary , Information organisation schemes , Information architecture , Initiation of web site project , Insertion order , Intellectual property rights (IPR) , Interactive banner advertisement , Interactive digital TV (iDTV) , Interactivity , Intermediaries , Interruption marketing , Internet , Internet contribution , Internet EDI , Internet governance , Internet marketing , Internet marketing strategy , Internet pureplay , Internet Relay Chat (IRC) , Internet service providers (ISPs) , Interstitial ads , Intranet , Inverse pyramid ,

Definitions for 'J ' from my E-marketing glossary

Java , Joint Photographic Experts Group (JPEG) ,

Definitions for 'K ' from my E-marketing glossary

Key Performance Indicators (KPIs) , Keyphrase (keyword phrase, SEO) , Keyphrase analysis (SEO) , Keyphrase qualifiers (SEO) , Keyphrase variants (SEO) , Keywords (PPC) , Keywords (SEO) , Keyword density (SEO) , Keyword stuffing (SEO) , Keyword matching (PPC) , Keyword portfolio strategy (PPC) ,

Definitions for 'L ' from my E-marketing glossary

Lead , Lead generation offers , Lifetime value (LTV) , Link anchor text (SEO) , Link-building (SEO) , Linkbait and Linkbaiting (SEO) , Link context (SEO) , Link equity (SEO) , Link farm (SEO) , Link popularity (SEO) , Link quality (SEO) , Liquid layout , List broker , List owner , Live web site , Localisation , Log file , Log file analysers , Long-tail concept , Loyalty techniques ,

Definitions for 'M ' from my E-marketing glossary

Macro-conversion rate (web analytics) , Maintenance process , Marketing mix , Marketing planning , Marketspace , Mass customisation , Mass marketing , Match types (PPC) , Media broker , Media buyer , Media buying , Media neutral planning (MNP) , Media planning , Media owners , Media site , Mental model , Mesh structure , Metadata , Meta search engines , Meta tags , Meta description meta tag , Meta keywords meta tag , Metrics for Internet marketing , Micropayments (microtransactions) , Micro-conversion rate (web analytics) , Microformats (web design) , Microsite , Mixed-mode buying , Multi-channel marketing , Multi-channel marketing strategy , Multivariate testing ,

Definitions for 'N ' from my E-marketing glossary

Natural or organic listings , Navigation (web design) , Negative matching (excluded words) PPC , Nested ad content , Nofollow attribute or tag (SEO) , Notification ,

Definitions for 'O ' from my E-marketing glossary

Offer , Offline promotion , Offline web metric , On-page optimization (SEO) , One-to-one marketing , Online branding , Online customer experience , Online Promotion , Online promotion contribution , Online revenue contribution , Online service providers (OSPs) , Online service quality gap , Online value proposition (OVP) , Online web metrics , Operational effectiveness , Opt-in , Opt-in e-mail , Opt-out e-mail , Outbound e-mail , Outbound Internet-based communications , Outsourcing , Overt ,

Definitions for 'P ' from my E-marketing glossary

Page impression , Page Rank , Page request , Page tag-based tracking (PPC) , Paid listings of a search engine (PPC) , Paid for inclusion (PFI) , Paid-search marketing (PPC) , Pas 78 Commissioning accessible websites , Pay per click (PPC) search marketing , People variable , Perfect market , Performance drivers , Performance management system , Performance measurement system , Performance metrics , Performance of web site , Permission marketing , Persistent cookies , Personal data , Personalised search (SEO) , Personalisation , Persuasion marketing , Persona (web design) , Phishing , Phone-me , Phrase match , Points-of-resolution , Portlets (web design) , Precise keyword matching , Preferred landing pages PLPs (SEO) , Privacy and Electronic Communications Regulations Act , Privacy statement , Physical evidence variable , Pixel , Place , Plug-in , Portal , Portfolio analysis , Positioning , Prescriptive strategy , Price comparison sites , Price elasticity of demand , Price transparency , Primary persona , Price variable , Pricing model , Privacy , Product reviews sites , Process variable , Product variable , Promotion variable , Prosumer , Prototypes and prototyping , Psychographic segmentation , Public key , Public-key encryption , Public-key infrastructure (PKI) , Pull media , Push media , Push technology ,

Definitions for 'Q ' from my E-marketing glossary

Qualified lead , Quality-based positioning (PPC) , Quality-based bidding (PPC) , Quality-Based Minimum Bids (PPC) , Quality Score (PPC) ,

Definitions for 'R ' from my E-marketing glossary

Ranking factor (SEO)s , Reach , Really Simple Syndication (RSS) , RealNames , Reciprocal linking , Referrer , Referring sites , Registration (individuals) , Registration (of domain name) , Reintermediation , Relationship marketing , Repeat visits , Repurposing , Resource analysis , Results-based payment , Retail channel , Retail format , Return on advertising spend (ROAS) , Return on investment (ROI) , Return path , Reverse path , Revenue models , Reverse auctions , Rich-media advertisements , Robot (SEO) , Robots.txt (SEO) , Run of site ,

Definitions for 'S ' from my E-marketing glossary

Sales generation offers , Sales promotions , Satisficing behaviour , Saturation of the Internet , Scent trails , Scenario-based analysis , Scenario of use , Scripts , Search analytics , Search engines , Search engine filter (SEO)s , Search engine listing , Search engine marketing (SEM) , Search engine optimisation (SEO) , Search engine results pages (SERPs) (SEO) , Search engine results page (SERP) , Search journey (PPC) , Search engine ranking , Secure Electronic Transaction (SET) , Secure HTTP , Secure Sockets Layer (SSL) , Security methods , Seeding , Sense and respond communications. , Segmentation , Sell-side e-commerce , Service quality , Server log files , Serving , Session cookies , Share of search (SEO) , Short Message Service (SMS) , Sidebars , sIFR , Site announcements , Site auditors , Site availability , Sitelinks (SEO) , Site design template , Site map , Site navigation scheme , Site re-launch , Site statistics , Site ‘stickiness’ , Site visit , Site-visitor activity data , Sitemapping tools , SMART metrics , Smartcards , Social exclusion , Social bookmarking (SEO) , Soft lock-in , Software Agents , Snippets (SEO) , Spam , Spamming , Specific offline advertising , Spider , Splash page , Sponsorship , Stages in web site development , Static web page , STEP , Subject access request , Storyboarding , Strategic analysis , Strategic keyphrases (SEO) , Strategic positioning , Strategy formulation , Generation, review and selection of strategies to achieve strategic objectives. , Strategy process model , Streaming media , Style guide , Superstitials , Supplemental pages , Surfer , Symmetric encryption ,

Definitions for 'T ' from my E-marketing glossary

Tagging , Target keyphrases (SEO) , Target marketing strategy , Targeting (through banner advertisers) , Technology convergence , Telemarketing using the Internet , Telnet , Temporary (session) cookies , Test web site , Testing content , Testing phase , Third-party cookies , Tipping Point , TITLE tag (SEO) , Title attribute (web design) , Tool-tips , Touch strategy , Trademark , Traffic-building campaign , Transaction log file , Transfer Control Protocol Internet Protocol (TCP IP) , Trigger words (web design) , Trusted feed (PPC) , Trusted third parties (TTP) ,

Definitions for 'U ' from my E-marketing glossary

Underbudgeting (PPC) , Undirected information seeker , Uniform (universal) resource locator (URL) , Unique visitors , Unsubscribe , Upload , Up-selling , URL parameter-based tracking , Usability , Usability User testing , User agent (SEO) , User-centred design , Usenet newsgroup , URL strategy (web design) , User generated content (UGC) (SEO) , User session ,

Definitions for 'V ' from my E-marketing glossary

Validation , Value chain , Value events (web design) , Value network , Value proposition of site , Vertical portals , Vertical search engines (SEO) , Viral marketing , Viral referral , Virtual community , Virtual mall , Virtual merchants , Virtual organisation , Virtual private network , Virtualisation , Visitor engagement devices , Visitor intent (web analytics) ,

Definitions for 'W ' from my E-marketing glossary

Walled garden , Web access platforms , Web accessibility , Web 2.0 concept , Web application protocol (WAP) , Web addresses (universal resource locators – URLs) , Web 2.0 , Web analytics , Web browsers , Web design Personas , They will also go beyond this to define the psychographics of web users such as their motivations in visiting a website and even their personal aspirations. , Web radio or Internet Radio , Webmaster , Web self-service , Web response model , Web servers , Web site , Web site measurement , Website design lifecycle , Web visitor recognition systems , White-hat SEO , Wide Area Information Service (WAIS) , Widgets , Wi-Fi (‘wireless fidelity’) , Wireframes (web design) , Wireless Markup Language (WML) , World Wide Web ,

Definitions for 'X ' from my E-marketing glossary

XML ,

Definitions for 'END ' from my E-marketing glossary