Avinash Kaushik - world leader in web business optimisation
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E-Marketing Excellence Book
E-marketing Excellence is the bestselling E-marketing Book on Amazon UK. My co-author, PR Smith and I wrote it to provide an accessible, practical guide to how marketers can use the new digital marketing media to market their organisations. The second edition is the core reading text on the IDM Certificate in Digital Marketing and the Chartered Institute in Marketing E-marketing Award.
E-marketing Excellence is designed for marketing managers and specialist digital marketing professionals develop their E-marketing plans. It is also a good option for a E-marketing textbook for students who don't want to pay the higher prices of my other Internet marketing books.
E-marketing Excellence covers all aspects of developing and implementing an Internet marketing plan from goal setting, strategy to practical tactics like web site design, search engine optimisation (SEO) and E-CRM/E-mail marketing.
You can also read my E-marketing Excellence Interviews Series where I ask Emarketing specialists about the latest trends and best practice tips in Digital Marketing
eMarketing eXcellence - Links and introduction to chapters
For each chapter we have included the introduction, main topics and a full-list of links to give readers a single reference point. There are also cross-references to more in-depth content and updates elsewhere on this site.
- Chapter 1 Introduction to E-marketing
- Chapter 2 Remix - The Online Marketing Mix - Remix
- Chapter 3 eModels - Internet marketing models
- Chapter 4 eCustomers - Online customer behaviour
- Chapter 5 E-tools - Marketing innovation
- Chapter 6 Site Design
- Chapter 7 Traffic Building
- Chapter 8 E-CRM
- Chapter 9 E-business
- Chapter 10 E-marketing plans
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