http://www.davechaffey.com Updated E-commerce case studies on online / Internet marketing, E-marketing and E-business from the newest editions of the E-business and e-commerce management and Internet marketing books. daily 1 2006-06-15T20:21:36Z http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/E-business-case%20studies Introduction to E-business, E-commerce and Internet marketing case studies for students and lecturers to support my Internet Marketing and E-business books. No publisher DaveChaffey 2008-01-13T20:13:41Z Page http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Tesco.com-case-study Tesco case study focusing on Tesco.com showing how it uses the Internet and E-commerce to support its diversification strategy. Updated March 2008. No publisher DaveChaffey E-marketing strategy Tesco E-commerce case studies 2008-03-13T09:08:07Z Page http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Zopa.com-Case-study Zopa case study No publisher DaveChaffey 2008-03-12T17:23:18Z Page http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Napster-case-study Napster Strategy Case Study prepared for E-business, Internet Marketing and E-commerce lecturers and students. Updated March 2008. No publisher DaveChaffey E-marketing strategy E-commerce case studies 2008-03-13T09:35:12Z Page http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/dabs.com-e-commerce%20case-study A detailed case study on dabs.com for lecturers, students and professionals compiled from different sources. No publisher DaveChaffey 2006-08-13T15:12:56Z Page http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Boo.com-case-study This in-depth case study of Boo.com featured in my Internet marketing text book is abstracted from the excellent book "Boo Hoo - a dotcom story" No publisher DaveChaffey E-marketing strategy E-marketing and E-business Case Studies Internet Marketing Strategy & Planning 2008-01-13T20:12:12Z Page http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/eBay-case-study-e-commerce eBay Strategy Case Study prepared for E-business, Internet Marketing and E-commerce lecturers and students. Last update, March 2008. No publisher DaveChaffey E-business & E-commerce strategy E-commerce case studies eBay 2008-03-12T15:57:58Z Page http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Amazon-case-study Amazon E-commerce strategy case study prepared for E-business, Internet Marketing and E-commerce lecturers and students for readers of my Internet Marketing and E-business books. No publisher DaveChaffey E-marketing strategy Amazon Web Analytics E-commerce case studies E-marketing and E-business Case Studies 2008-03-13T16:45:37Z News Item http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Dell-E-commerce-case-study This Dell case study designed for business and marketing students details Dell's business and marketing strategy focusing on E-commerce. Describes approach to managing Dell.com. Updated March 2008. No publisher DaveChaffey 2008-04-19T13:27:52Z News Item http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/eBay-case-study-update An E-consultancy interview with a company who are part of the eBay economy enabling businesses to auction or sell their products through eBay. No publisher DaveChaffey eBay E-commerce case studies Internet Marketing Strategy & Planning 2007-07-27T15:51:46Z News Item http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Google-case-study A case study on Google business strategy and background on Google technology for readers of my Internet Marketing and E-commerce books. Also contains technical references on Google's approach to crawling, indexing and ranking results at the end of this case study page. Updated March 2008. No publisher DaveChaffey E-marketing strategy Google E-commerce case studies Search Engine Optimisation (SEO) 2008-04-28T10:04:01Z News Item http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/AdTech-E-marketing-case-studies I only attend a couple of E-marketing conferences each year to help keep myself up-to-date. Here are some summaries on sessions I attended in London at Ad-Tech September 2006 on e-mail deliverability/renderability,affiliate marketing (Dell case study), Online advertising (Ultralase case study) and Ad Networks (Orange case study). The case study notes were captured on a laptop at the conference, so they are a little rough and ready. No publisher DaveChaffey 2008-01-13T20:11:47Z News Item http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/AdTech-e-marketing-cases E-marketing case study No publisher DaveChaffey 2007-06-03T10:59:48Z Folder http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/easyJet-case-study This historical easyJet / easy Jet case study is from my E-business and E-commerce Management book. It shows how the easyJet web site became the main sales channel for easyJet from its launch in the 1990s. It also describes how the Internet was used for service delivery and marketing communications. This case study has been retained since it illustrates the benefits of a planned strategy to the e-channels. No publisher DaveChaffey E-marketing strategy E-marketing and E-business Case Studies 2007-07-04T08:34:39Z News Item http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Second-Life-Virtual-World-Case-Study Second Life Virtual World Case Study - Second Life is perhaps the best known virtual world which has attracted many users and much media attention. From a marketing perspective it is also interesting since it's owner, Linden labs has permitted many brands to create a virtual presence there to interact with their prospects and customers. No publisher DaveChaffey E-commerce case studies 2007-07-04T06:12:52Z News Item