Avinash Kaushik - world leader in web business optimisation
Document Actions
Internet Marketing / E-commerce / Case Studies.
Up one levelUpdated E-commerce case studies on online / Internet marketing, E-marketing and E-business from the newest editions of the E-business and e-commerce management and Internet marketing books.
Please select a link below to see my articles and posts for Internet Marketing / E-commerce / Case Studies. . Alternatively, click on tags above to show articles related to Internet Marketing / E-commerce / Case Studies. .
Google business strategy and technology case study
A case study on Google business strategy and background on Google technology for readers of my Internet Marketing and E-commerce books. Also contains technical references on Google's approach to crawling, indexing and ranking results at the end of this case study page. Updated March 2008.
Mobile marketing campaigns case study
Two mobile marketing case studies courtesy of the IDM. There is increased in interest in mobile marketing / m-commerce from attendees on my "Running Effective E-marketing campaigns course" and each mobile case study has specific mobile response rates results which show that consumers are increasingly responsive to mobile for trusted brands.
Example Facebook applications / apps for marketing
This UK agency has good examples of Facebook apps used for marketing.
Apple case study / Apple business strategy
The Apple case study was published on April 2008. It focuses on how how Apple innovate and differentiate their business through the control of Steve Jobs. It doesn't cover online marketing approaches.
Dell case study / Dell.com case study
This Dell case study designed for business and marketing students details Dell's business and marketing strategy focusing on E-commerce. Describes approach to managing Dell.com. Updated March 2008.
Amazon.com case study.
Amazon E-commerce strategy case study prepared for E-business, Internet Marketing and E-commerce lecturers and students for readers of my Internet Marketing and E-business books.
Napster E-commerce case study
Napster Strategy Case Study prepared for E-business, Internet Marketing and E-commerce lecturers and students. Updated March 2008.
Tesco case study & Tesco.com case study for E-commerce & Internet marketing
Tesco case study focusing on Tesco.com showing how it uses the Internet and E-commerce to support its diversification strategy. Updated March 2008.
eBay Case Study E-commerce
eBay Strategy Case Study prepared for E-business, Internet Marketing and E-commerce lecturers and students. Last update, March 2008.
Alibaba case study - E-commerce marketplace in China
Alibaba.com is one of the leading B2B e-commerce companies in China. It provides a marketplace connecting small and medium-sized buyers and suppliers from China and around the world.
E-business & E-marketing case studies - Introduction
Introduction to E-business, E-commerce and Internet marketing case studies for students and lecturers to support my Internet Marketing and E-business books.
Boo.com case study
This in-depth case study of Boo.com featured in my Internet marketing text book is abstracted from the excellent book "Boo Hoo - a dotcom story"
AdTech E-marketing case-studies
I only attend a couple of E-marketing conferences each year to help keep myself up-to-date. Here are some summaries on sessions I attended in London at Ad-Tech September 2006 on e-mail deliverability/renderability,affiliate marketing (Dell case study), Online advertising (Ultralase case study) and Ad Networks (Orange case study). The case study notes were captured on a laptop at the conference, so they are a little rough and ready.
eBay ecommerce case study update
An E-consultancy interview with a company who are part of the eBay economy enabling businesses to auction or sell their products through eBay.
easyJet / easy Jet case study
This historical easyJet / easy Jet case study is from my E-business and E-commerce Management book. It shows how the easyJet web site became the main sales channel for easyJet from its launch in the 1990s. It also describes how the Internet was used for service delivery and marketing communications. This case study has been retained since it illustrates the benefits of a planned strategy to the e-channels.
Second Life Case Study
Second Life Virtual World Case Study - Second Life is perhaps the best known virtual world which has attracted many users and much media attention. From a marketing perspective it is also interesting since it's owner, Linden labs has permitted many brands to create a virtual presence there to interact with their prospects and customers.
dabs.com case E-commerce study
A detailed case study on dabs.com for lecturers, students and professionals compiled from different sources.
