Ch10 - Change Management
Up one levelApproaches to managing change related to e-business initiatives and digital channel developments.
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McKinsey 7S strategy model
The McKinsey 7S framework summarised by Waterman et al. (1980) was developed by McKinsey consultants in the 1980s and it is often referenced when referring to managing change and strategy development in a business.
Competitive intelligence knowledge management links
A compilation of competitive (competitor) intelligence links on my sister site Marketing Online.
Managing an E-commerce Team best practice
This is a 50 page "view from the frontline" research report I have produced for E-consultancy. It provides an in-depth review of best practice in how to integrate digital marketing into medium and large organisations. It is based on interviews with many major players in UK and European-based E-commerce including E-commerce managers from Alliance & Leicester, BCA Interactive, BP, Carphone Warehouse, DTI, Henderson Global Investors, Lloyds TSB, MTV, MyTravel, Orange, Ordnance Survey, Shell, Sony, TUI and Wheel.
Open Workbench Project Management software
An open source tool which has equivalent functionality to Microsoft Project. Useful for student demonstrations and practicals.
