Avinash Kaushik - world leader in web business optimisation
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Failed E-business strategies
Reviewers of my texts often ask for more examples and case studies of failed e-business strategies or online marketing plans. This site is a good source cataloguing Internet marketing failures.
Tags (view related articles):
E-business & E-commerce strategy,
E-commerce case studies,
Internet Marketing Strategy & Planning
In my text, the E-commerce case studies often focus on best-practice in strategic planning from the likes of Amazon, eBay, Google, etc, although there is a case on the most famous dot-com disaster, Boo.com.
So it was good to see this site highlighting and commenting on the reasons for failure of e-businesses and in particular Internet start-ups.
- View Steve Baldwins compilation of failed E-businesses
- View screengrabs and some writeups in the Museum of E-failure
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Please add your comments, experiences or link suggestions to inform me and other visitors to my site.
I've set it up to be quick, but you can't add true hyperlinks - just text.
Thanks, Dave Chaffey.
