Avinash Kaushik - world leader in web business optimisation
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C5-E-business Strategy
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Strategic agility - relevance to Internet marketing strategy
An excellent video introduction to the principles of strategic agility from Professor Donald N. Sull who is an Associate Professor of Management Practice on the Strategy and International Management faculty at the London Business School. I have added a commentary and related this to Internet marketing strategy.
Failed E-business strategies
Reviewers of my texts often ask for more examples and case studies of failed e-business strategies or online marketing plans. This site is a good source cataloguing Internet marketing failures.
E-business strategy defined
An update on the definition of E-business strategy highlighting the essence of an E-business or Internet strategy for an organisation planning its digital strategy.
E-business research practices
This is an online paper titled - E-Business Research Practice: Towards an Agenda Stephen Drew, University of East Anglia and Henley Management College, UK. It contains links to many of the research centres created for e-business and a summary of some of the key literature, but only up to 2001.
Top sell-side E-business strategy issues
E-business strategies - a review of the main Internet marketing strategy issues facing companies with particular emphasis on e-retail.
The Long Tail
This phrase was popularised by Wired magazine's editor-in-chief Chris Anderson in article in October 2004. A more recent Guardian article has picked up on this. The long tail refers to a power law curve you see when a frequency distribution curve is plotted for the sales of CDs, computer games and other products or the popularity of websites.
Tourism marketer
An independently produced digest / blog of European and Worldwide news in the travel and tourism market place. Good for students researching industry data if studying this marketplace.
Internet Retailer Magazine
US focused magazine with lots of good, practical features and reporting of industry trends. The departments on company profiles and strategies and industry trends give good examples of strategies for acquisition and merger.
Mohan Sawhney Technology and Innovation articles
For frequently updated articles on technology and innovation, see the 'My Writings' page of Mohanbir S. Sawhney, Tribune Professor of Technology and Director, Center for Research in Technology and Innovation, Kellogg School of Management.
CIO E-business Strategy Case Studies
These are mainly US based, compiled by US CIO.com magazine in their E-business/E-commerce research centre.
