C2-Fundamentals

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Business use of Wikis - Wikinomics

‘Wikinomics’ is a business term brought to prominence by Don Tapscott and Anthony Williams. It explains how businesses can generate business value through using the Internet to facilitate participation by individuals and collaboration individuals.

Written by Dave Chaffey on 12-09-2007

UK Internet startup companies

Jigsaw UK is a resource for UK Internet startups. It also has a directory of Internet startups giving a list of some of the main startup businesses.

Written by Dave Chaffey on 20-03-2007

Online business model cases

Set of great online business model cases, based on interviews with site owners

Written by Dave Chaffey on 10-11-2006

Types of Cybermediary

An extract from my E-business book reviewing types of cybermediary and cybermediaries or online intermediaries.

Written by Dave Chaffey on 16-10-2006

Fundamental laws of digital marketing

This article outlines four ‘laws’ which digital marketing strategists should be aware of as they consider how organisations should respond to changes arising from increased use of digital media. It will be incorporated, in reduced form, into new editions of E-business and E-commerce Management and Internet Marketing.

Written by Dave Chaffey on 04-04-2005

Collaborative bookmarking

Del.icio.us is a good example of the collaborative C2C nature of the web. This site shows the most popular sites that bloggers link to, enabling the most topical articles on a (technical) topic to be found.

Written by Dave Chaffey on 28-03-2005

Paid content resources

Resources which discuss models for paid digital content online whether this is words, music or film. This is part of the business model theme in this chapter.

Written by Dave Chaffey on 25-03-2005

Zopa business model (C2C)

A great example of a relatively new e-business enabled model where lenders receive interest from borrowers without the intervention of a bank. Similar to other peer-to-peer examples - the Betting exchange approach (Betfair).

Written by Dave Chaffey on 21-03-2005

Sun Newspaper reduces online content - Newspaper online business models

In Sept 2004, the Sun Newspaper made a strategic decision to reduce text and images (Page 3) on its Online site since research it commissioned suggested it was losing 90,000 real-world readers a day to the online version of the Sun.

Written by Dave Chaffey on 20-09-2004

New search tools - Blinkx

Summarises upcoming rivals to Google.

Written by Dave Chaffey on 16-07-2004

Increasing importance of online intermediaries

Internet retailer (2004) shows the increasing popularity of such sites.

Written by Dave Chaffey on 18-05-2004

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