E-business and E-commerce Management Book : DaveChaffey.com Internet Marketing
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E-business and E-commerce Management Book

My E-business Book is my most popular book. It has been adopted on University and college E-business and IT courses around the world and it is especially popular in the UK, Netherlands, Scandinavia, United States, Australia, New Zealand and Canada. It has been translated into several languages including Chinese, Italian and Serbo-Croat. It is also used by professionals and IT Managers to develop their E-business strategies.






In the links below you can find the latest blog articles on E-business and E-commerce topics structured by the books chapter and topic or try a search.

I constantly update my site to reference new links and articles, so you can learn about the latest developments.

In 2007 the 3rd edition of my E-business book was published:

In common with my other E-commerce books, the book is designed to:

  • Recommend a clear strategy process which businesses can follow to improve their e-business and IT activities
  • Showcase latest practice through case studies from leading E-businesses like eBay, Amazon, Napster and easyJet.
  • Be practical, containing coverage of topics like Search Engine Marketing, Customer Relationship Management, Change management E-procurement and E-supply chain management.

E-business book - links to articles

Please select a chapter below for articles and links for my E-business Book:

Note that for articles related to E-marketing strategy and practice are catalogued under the chapters of my Internet Marketing Book, so it may also be worthwhile checking there or using the search which covers both, if that is what you are focused on. I also have a section of over 50 free, practical Internet marketing articles called E-marketing insights.


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by Dave Chaffey last modified 19-03-2007

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