As well as the brief reviews below I have an in-depth review of the latest web analytics book which i think is one of the best internet marketing books and should be owned by anyone seriously involved with digital marketing.

Web Site Measurement Hacks Book Review

• Author:
• My rating: 5/5       
• Brief Review: I haven't been a fan of all Eric Petersen's books - some of the others are a mass of metrics. The O'Reilly Hacks format works well with 100 hacks about selecting a web analytics tool and using the right metrics to improve results. It is strongest for its explanations about how to tag pages for different online marketing approaches like Paid and Natural Search, Online advertising, Affiliate Marketing, E-mail Marketing, and accuracy issues around cookies.
• Read Reviews of Web Site Measurement Hacks book on Amazon UK.
• Read reviews of Web Site Measurement Hacks book from Amazon.com for US and international readers.

Call-to-action Book Review

• Authors: Bryan and Geoffrey Eisenberg
• My rating: 5/5       
• Brief Review: "Call-to-action" is a great practical book relevant to anyone managing a web site aimed at generating sales or leads. I recommend it for the detailed practical tips on increasing conversion rates of site visit to outcome. It's structure is a bit idiosyncratic, but that makes it engaging.
• Read Reviews of Call-to-action book on Amazon UK.
• Read reviews of Call-to-action book from Amazon.com for US and international readers.

Web Metrics Book Review

• Author: Jim Sterne
• My rating: 3/5 Originally a 5, but now superseded.       
• Brief Review: The original classic on Web Metrics. An entertaining book with lots of insights to improve e-marketing performance. Less structured and in-depth than Petersen's book.
• Read Reviews of Web Metrics book on Amazon UK.
• Read reviews of Web Metrics book from Amazon.com for US and international readers.