Avinash Kaushik - world leader in web business optimisation
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Viral & Buzz Marketing Books
My reviews of the best Viral Marketing, Buzz Marketing, Word of Mouth Marketing and Community Building Books.
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Buzz & Viral Marketing
Viral Marketing Book Review
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution- Author: Justin Kirby
- My rating: 5/5
- Brief Review: This book on viral marketing has a great collection of chapters written by specialists in viral marketing from different agencies and academic institutions. I have no direct involvement with writing the book, but the authors do kindly credit me with coining / suggesting the title. I originally approached Justin Kirby with a view to adding a book on viral marketing to my E-marketing Essentials, but we decided that the topic was much larger than online marketing. There are other books on viral marketing, but none are as highly rated as this one. Let me know if there are others you think I should cover.
- Read Reviews of Viral Marketing book on Amazon UK.
- Read reviews of Viral Marketing book from Amazon.com for US and international readers.
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