Avinash Kaushik - world leader in web business optimisation
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Search Engine Marketing (SEM) Books
My reviews of the best Search Engine Marketing (SEM) Books.
Tags (view related articles):
Search Engine Optimisation (SEO),
Pay Per Click (PPC) Marketing
Don't forget that the most detailed guidelines on Search Engine Marketing aren't available as books - I recommend the E-consultancy SEO Best Practice Guide and the E-consultancy Paid Search Marketing Best Practice Guide .
Search Engine Marketing, Inc Book Review
Driving Search Traffic to Your Company's Web Site- Author: Bill Hunt
- My rating: 4/5
- Brief Review: This is the best-selling book on Search Engine Marketing (SEM) including both SEO (which is the main emphasis) and Pay Per Click, which is a lesser emphasis. It is written for large enterprises / corporates and is less suited for the needs of small businesses for which Andrew Goodmans book is more appropriate. It is also much less detailed than my own Search Engine Marketing Best Practice Guides published by E-consultancy.
- Read Reviews of Search Engine Marketing, Inc book on Amazon UK.
- Read reviews of Search Engine Marketing, Inc book from Amazon.com for US and international readers.
Search Marketing Strategies Book Review
A Marketer's Guide to Objective Driven Success from Search Engines- Author: James Colborn
- My rating: 4/5
- Brief Review: A unique book in that it takes a strategic approach to SEM. It shows how to develop a search marketing strategy for a range of different companies from retailer, brand, manufacturer, etc.
- Read Reviews of Search Marketing Strategies book on Amazon UK.
- Read reviews of Search Marketing Strategies book from Amazon.com for US and international readers.
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