Avinash Kaushik - world leader in web business optimisation
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Online copywriting & E-copywriting books
My reviews of the Best E-copywriting and online copywriting books.
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Online copywriting
Content is King Book Review
Writing and Editing Online- Author: David Mill
- My rating: 5/5
- Brief Review: David's book: Content Is King - Writing and Editing Online. It is part of the E-marketing Essentials series. I worked with David on this book as series editor. He has created what I think is the most accessible book about all aspects of online copywriting from writing for search, e-mail, advertising plus general principles and how to manage the editing process.
- Read Reviews of Content is King book on Amazon UK.
- Read reviews of Content is King book from Amazon.com for US and international readers.
The Online Copywriter's Handbook Book Review
Everything You Need to Know to Write Electronic Copy That Sells- Author:
- My rating: 3/5
- Brief Review: This is one of my favourite books on online copywriting. It has clear guidelines, for example about headlines which reflect the author's pedigree as a copywriter for traditional media. It is mainly about web and email copy. David Mill's book also covers Pay Per Click and Advertising copywriting and the review process.
- Read Reviews of the Online Copywriter's Handbook book on Amazon UK.
- Read reviews of the Online Copywriter's Handbook book from Amazon.com for US and international readers.
Web Copy That Sells Book Review
The Revolutionary Formula for Creating Killer Copy Every Time- Author: Maria Veloso
- My rating: 4/5
- Brief Review: This book is popular on Amazon at the moment. It has a rules-based approach which is easy to digest, but is too salesy for some.
- Read Reviews of Web Copy that Sells book on Amazon UK.
- Read reviews of Web Copy That Sells book from Amazon.com for US and international readers.
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