Avinash Kaushik - world leader in web business optimisation
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Meet The Author Videos of Dave Chaffey - Internet marketing books and E-commerce and E-business books
If you are interested in buying one of my books to improve your results from Internet marketing / E-commerce or as a lecturer adopting the book for a course, you may be interested in these short videos on "Meet The Author". These explain how my books can help you by running through the main benefits which have helped make my books popular. If not, Meet The Author is still an interesting site if you like novels - there is an eclectic mix of 1000 authors from Richard Dawkins, to Jodie Marsh.
- View Video for my Internet marketing books - Covers 5 main benefits of my books
- View Video for my E-business books / E-commerce books - gives more info on my background - what i studied, how long i have been working on the Internet.
The main benefits of buying my books are:
- Practical - the books give you practical guidance on how to adapt to online channel based on my experience as a consultant / trainer for international companies like 3M, BP, HSBC to smaller organisations like i-to-i, CIPD and Euroffice.
- Process-based - I will give your a clear process for developing an E-marketing or E-business plan based on my experience covering areas such as marketplace analysis, objective setting, creating strategies and implementing solutions through approaches such as search engine marketing and other e-communications and web site design.
- Detail - I give you details possible in books of 500 pages that in my view are more comprehensive than other books
- Authoritative - I'm an ackknowledged expert in Internet marketing and e-commerce.I have been recognised by the Chartered Institute of Marketing as
one of 50 marketing "gurus" worldwide who "have shaped the future of
Marketing".
I am also proud to have been recognized by the Department of Trade and Industry, NOP World and E-consultancy as one of the "Top 100 hundred people commended by the industry as key influencers and drivers, who have driven the development and growth of e-commerce in the UK over the last ten years".
- Up-to-date - We aim to update these books every 2 to 3 year, to include the latest developments. If you subscribe to my E-marketing blogs on this site, then you will get free updates, structured by chapter and topics in these books.
- Clarity - there is a clear structure to follow to step you through the different issues you need to plan for and manage.
- Easy to use - clear definitions, case studies to learn from the likes of Amazon, eBay and easyJet.
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