Internet Marketing Book Review

• Authors: Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer and Kevin Johnston
• My rating: 5/5 OK I'm biased, but it's now its third edition and is the best-selling text in its category, so it's proving popular.       
• Brief Review: We wrote this book to provide a comprehensive guide to how all types of organisations can use the Internet to support their marketing activities, and covers all aspects of Internet marketing that need to be managed - environment analysis, strategy development, and digital marketing campaign-planning and execution. It is a practical book designed to help marketing professionals and students understand best practice in developing a structured Internet marketing plan for different types of organisation based on a sound strategic review. It provides much more depth at 550 dense pages compared to some web marketing books which struggle to 100!
• Review from UK Chartered Institute of Marketing

  Internet Marketing is arguably the most comprehensive book to emerge so far on the subject of the internet and its impact on marketing.

  Applying the uses of the internet across a broad spectrum of marketing issues, it addresses how the internet can be used as more than just another promotion channel. It demonstrates how adoption of new technology and new techniques can increase the effectiveness of the marketing function.

  It does not jettison current knowledge for the weird and wonderful. Instead it explains how internet strategies can be integrated into existing marketing plans. Essential reading for students and practioners alike who want to grasp the full implications of the internet for marketing and use it to its full potential.

  
  
  My Internet marketing book was designed as a textbook undergraduate and postgraduate students. It is the core text on IDM Diploma in Digital Marketing and has been adopted by many universities and colleges in the UK, US, Europe, Asia and Australasia. It has been translated into Chinese, German, Italian and Serbo-Croat.
  
  But is a also a practical book used by marketing professionals since it is an in-depth structured guide to planning and strategy for web marketing. I have trained / consulted using the principles explained in the book with well known brands such as 3M, BP, First Direct, HSBC, Siebel and Tektronix as well as many smaller companies.

• Read Reviews of Internet Marketing book on Amazon UK.
• Read reviews of Internet Marketing book from Amazon.com for US and international readers.

E-marketing Excellence Book Review

• Authors: PR Smith and Dave Chaffey
• My rating: 4/5       
• Brief Review: My co-author Paul Smith and I wrote this as a professional's guide to e-marketing planning incorporating the latest e-marketing innovations. Developed to support the E-marketing training award from the UK Chartered Institute of Marketing.
  
  It explains the changes you need to make to succeed online with chapters on new business models, new marketing tools like search and affiliate marketing, web design, E-CRM and Planning. 372 pages. My only criticism would be that you can only fit so much into 372 pages - that's why I have written separate guides for E-consultancy on SEO and PPC which go into more detail on these e-tools. My Internet Marketing Book has a more structured approach to web marketing planning.
  
  Here are two Amazon reviews and we don't even know the reviewers!:
  
  This book has to be an essential for both students and professional marketers in the workplace. For students, this is an excellent learning tool showing how to apply theory to practice, turning models into realistic emarketing plans. For myself, as a marketing manager for an SME, this book was essential reading as we looked to integrate a refreshed emarketing campaign in to our existing marketing plans.
  
  Highlights the common pitfalls that so many fall in to when setting up a company website, and shows you how to avoid them next time round! Packed full of info, and written in easy to understand language with plenty of definitions. A great informative read and worth every penny - would highly recommend!
  
  At last, a book I can get my teeth into. This book reminds me very much of the weighty tomes I ploughed through eight or nine years ago when I was hungry to soak up everything ever published about Database Marketing. Recently, I have read a dozen books looking for this one. The rest were all re-hashes of what I already knew or had deducted, and everything seemed to be well past its sell-by date. This is different. This book is dense, crammed with evidence and the best part - structure! The authors, Smith and Chaffey, certainly know their Marketing onions and have thoughtfully applied this crazy new world of e to the established disciplines that marketers have grown up with - the marketing Mix, the 4Ps, the 7Ps, SOSTAC, the 5Is, the top 10 communications tools, etc. A solid blend of evidence, industry comment, quotations and process structuring, make this book a must-have for other professionals who, like me, are hungry for direction and fact in this bonkers e-marketing rave.
  
  My advice is to read it twice. The first time you will gobble it up and get a headache - indigestion. The second time you will scoop up what you need and build yourself a decent e-marketing plan that will stand the test of time and doubtless become your Marketing Department's pole star. If you don't read this book - you are still in the dark when it comes to eMarketing. 323 pages set to change your life. If you are looking fo a quick-fix however, this one may be over your head.
• Read Reviews of E-marketing Excellence book on Amazon UK.
• Read reviews of E-marketing Excellence book from Amazon.com for US and international readers.

The Internet Marketing Plan Book Review

• Author: Kim Bayne
• My rating: 4/5       
• Brief Review: A well structured book on planning and budgeting for web marketing. Only a single edition was created and it is now out-of-date in some details although the web marketing planning principles remain.
• Read Reviews of The Internet Marketing Plan book on Amazon UK.
• Read reviews of The Internet Marketing Plan book from Amazon.com for US and international readers.