E-consultancy is one of the worlds leading online publishers of best practice internet marketing reports, research and how-to guides.

E-consultancy has many free reports and downloads - See latest examples - with subscribers getting access to the full range of detailed reports.

All E-consultancy reports have a free sample and the roundtable summaries are great free summaries.

Econsultancy launched in 1999, and has approaching 50,000 registered users and around 150,000 unique site users per month.

Free reports - E-consultancy

• Featured free report: March 2008 - Email marketing roundtable
• Featured free report: February 008 - Paid search roundtable
• Beginners Guides to E-marketing
• Featured free report: October 2007 - Email Marketing roundtable
• Featured free report: Sept 2007 - SEO roundtable
• Featured free report: Sept 2007 - Online PR roundtable

Since E-consultancy has over 200,000 pages of blog and forum postings indexed by Google it can be tricky finding the best reports from E-consultancy.

Main E-consultancy report types

• Most recent E-consultancy reports - scroll down to see "Most Recent" on right.
• Best Practice Guides
• Buyers Guides

Here are some quotes from subscribers:

• "The Internet statistics compendium - What an excellent report! So far all I have done is skim it and I come up with half a dozen good ideas and avoided a silly mistake".
  Direct Line - Head of E-commerce
• "I just wanted to say that the quality of your whitepapers is brilliant. I have spent hours going through the 200 page SEO one and I have learned a great deal more than I have from any agency so far".
  CEO Virgin Wines.

My recommendations on the best E-consultancy reports

These are the Econsultancy reports I think both general marketers and digital specialists will find most useful:

1. Rate card survey - Very useful when selecting agencies to compare rates for different roles in different sizes of agencies and clients.
2. Web projects templates - these templates are particularly useful for planning new web sites and site redesigns, templates include: Contracts, Site map, Functional Specification, Wire frames, Usability materials,Web metrics spreadsheets, Style guide, Technical Specification. E-consultancy also have a guide to best practice in web project management.
3. Internet statistics compendium - a fantastic compilation running to several hundred pages of up-to-date data useful for proposals, reports and recommendations. Includes:Usage and Demographics, E-commerce adoption, Online Marketing techniques, Multi-Channel Marketing, Site Performance and User Technology, Mobile and UK Market Interactive TV.
4. SEO Best Practice Guide - I contributed to this detailed 200 page guide which enables companies and agencies check how sound their approach to SEO is. We wanted to produce an SEO bible which was much more in-depth than other books, and i think that judging by the comments, we have succeeded.
5. Paid Search Marketing Best Practice Guide - I also contributed to another 200 page guide on Pay Per Click search marketing focusing on Google AdWords.
6. Managing an E-commerce team report - another one of my reports which reviews best practice in structuring and managing an E-commerce team.
7. E-mail Marketing buyers Guide 2006 - a great summary of the strengths and weaknesses of the main providers in the E-mail marketing area.
8. Website design best practice - A complete guide covering everything you need to know create a site that delivers results from strategy, accessibility,usability,visual design, persuasion to web analytics.
9. Online retail user experience benchmarks - although these focus on best practice for transactional web sites, they are also relevant for managers of other site types.
10. Online retail checkout report - excellent guielines on reducing checkout abandonment from a review of different UK retail sites.